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Offline Marketing

I currently have a job where I do some coaching as part of my job description. My company is a little sensitive to employees having other jobs or side gigs that might be seen as a conflict of interest. After a lot of prayer and contemplation, I am starting my own consulting business and I feel I need to find my first clients with as little visibility as possible (on the DL I guess you could say!). I was planning to run Facebook ads and do free webinars to get clients, but I feel like I may need to do some offline marketing first. Do you have any experience with finding clients without running ads, and if so, do you have any tips?

Answer:

There are lots of options. Start with where your ideal client is. “What are they reading? Where do they hang out? What places do they like to frequent?” Explore those audiences and see if there are any opportunities to market to them. You can also offer workshops, meetup groups, vendor booths, speaking engagements, etc. Be sure to capture their contact information, including their email addresses so you can begin a relationship with them and provide them “results ahead of time” offers that encourage them to give you their contact information. You can also work on a referral program to get new leads. All of these options are a great way to get the word out.

Until next time, I wish you continued success.

Coach B